Effective Date: 1/1/2019

1. Introduction
Welcome to Collegedale Physical Medicine (“we,” “us,” “our,” or “CDPM”). Your privacy is very important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or use our website (https://collegedalephysicalmedicine.com/) and when you receive services from us.

By using our website or our services, you agree to the practices described in this policy.

2. Information We Collect

We may collect:

  • Personal Identifiable Information (PII): such as your name, address, phone number, email address, date of birth, insurance information, medical history, and other information you provide when filling out new patient forms, scheduling appointments, or requesting information.

  • Health Information: including medical conditions, treatment plans, outcomes, etc. as part of the services we provide. This is sensitive and may be protected by health privacy laws like HIPAA.

  • Usage & Technical Information: such as IP address, browser type, device type, operating system, pages you view, how long you stay, referring/exit pages.

  • Cookies & Tracking Technologies: to improve site functionality; to personalize your experience; to perform analytics; and for other marketing or operational purposes.

3. How We Use Your Information

We may use your information for purposes including but not limited to:

  • Providing, operating, maintaining, and improving our services and website.

  • Communicating with you (e.g., appointment reminders, responding to inquiries, updates about our services).

  • Billing, insurance claims, and related administrative functions.

  • For treatment planning, diagnosis, and healthcare operations.

  • Marketing, where permitted and with your consent — e.g. sending newsletters, offers, or announcements.

  • Complying with legal obligations and defending legal claims.

  • Analyzing usage patterns to better tailor our website and services.

4. How We Share Your Information

We may disclose your information:

  • Within our organization: doctors, staff, billing/insurance department etc., to provide you services.

  • Third‐party service providers: entities that help with technology, scheduling, analytics, hosting, etc.

  • Insurance companies / Payors: for claims and payment processing.

  • Legal / Regulatory Authorities: as required by law (e.g. if required by a court order or health regulations).

  • In case of business transactions: in the event of a merger, sale, or transfer of assets.

  • With your consent: for other purposes.

5. Your Rights & Choices

Depending on applicable law, you may have the right to:

  • Access or request a copy of your personal or health records.

  • Correct or update information.

  • Request deletion of certain information (with limits).

  • Restrict or object to certain processing (e.g. marketing).

  • Withdraw consent where consent was given.

  • Opt out of promotional communications.

If you want to exercise any of these rights, please contact us (see Contact section).

6. Data Security & Protection

  • We implement reasonable and appropriate administrative, technical, and physical safeguards to protect your information against unauthorized access, alteration, disclosure, or destruction.

  • Access to health and sensitive information is restricted to staff who need it to perform their duties.

  • Despite our efforts, no internet or email transmission is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as necessary:

  • To provide services to you;

  • To fulfill legal, accounting, or reporting requirements;

  • As required by applicable health records laws;

  • Or as long as you maintain an account with us.

8. Cookies, Tracking & Third-Party Links

  • We use cookies and similar tracking technologies to operate the website, analyze usage, and improve user experience.

  • Some third-party services (e.g. analytics, social media) may also collect information through cookies or plugins.

  • Our site may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their privacy policies.

9. Sensitive Information

Health information is especially sensitive. We treat it with heightened care and comply with any relevant health privacy laws (e.g. HIPAA in the U.S.). If any use or disclosure of your health information needs special consent, we will obtain it.

10. Children’s Privacy

Our services are intended for adults. We do not knowingly collect personal information from children under the age of [13/16/18 — based on applicable law]. If you believe we have collected such data, please contact us to have it removed.

11. International Transfers

If information is transferred or accessed from outside your country, we will take steps to ensure appropriate safeguards are in place in accordance with applicable law.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Effective Date” at top will reflect when the changes take effect. We encourage you to review this page periodically.

13. Contact Us

If you have questions, concerns, or want to exercise your privacy rights, you may contact:

Collegedale Physical Medicine
Address: 9457 David Smith Ln, Ooltewah, TN
Phone: 423-238-4118
Email: info@cdalpm.com